Member Spotlight Interview

Joanna Darnley MIAB
Sharp Bookkeeping Ltd
by Jennifer Barker

I recently had the pleasure of chatting with Joanna Darnley, the founder of Sharp Bookkeeping Ltd, located on the high street of Chasetown, Burntwood. With her office open to clients from Monday to Thursday, Joanna provides a warm and welcoming environment for all your bookkeeping needs. If you're in the Staffordshire area and seeking personalised support to enhance your business profitability, I highly recommend dropping by to meet Joanna in person and learn how Sharp Bookkeeping can benefit your business.

With hands-on experience from a family-run business, Joanna has mastered the intricacies of the shop floor, administration, sales, purchasing, and accounts. Her comprehensive understanding of various business functions provides her with a distinctive perspective that she brings to every client interaction. Joanna is such a delightful character and so easy to chat with; I always enjoy connecting with her. She aims for her clients to enjoy the process of getting their business accounts in order and to feel at ease when expressing their needs. As a practicing bookkeeper myself, I truly understand the importance of injecting some fun into bookkeeping, especially given the intense compliance requirements. I think it's essential for clients to relax and chat comfortably with the person managing their business finances!

In January 2023, Joanna took the leap to go limited and transformed a shop into a bookkeeping office space where clients can come for a catch-up. This demonstrates her commitment to providing a personalised and accessible service to her valued clients. I meet many bookkeepers in the support groups I build, and many don't have a high street office to offer to clients, so I am very impressed that Joanna manages to provide this gift to her clients without sacrificing the time she needs for her dedicated work.

Sharp Bookkeeping offers a wide range of services, including bookkeeping, payroll, self-assessments, Construction Industry Scheme, Xero training, and cash flow forecasting. Whether you're a small business owner or a self-employed individual, Joanna is ready to support you with her expertise and welcome you to discuss your needs.

To learn more about how Sharp Bookkeeping can help your business thrive...




When Joanna is not busy with her practice, her main superpower is being a devoted mother. She loves spending time with her family. Bookkeepers are humans too and understand how business owners need to receive information at a time that works for them and their own lives; we have systems and processes in place to care for this. Joanna says, "I care for your businesses and the efforts that go into them to make them run and be successful."

At Bookkeeper’s Detox, we’ve been focusing on our wellbeing, and Joanna supports hers by taking her dog Jasmine for leisurely walks and doing plenty of yoga. This sounds like a very healthy way to 'bookend' a day in the office!

As a member of the Institute of Accountants and Bookkeepers, Joanna is currently exploring the IAB 'AML Complete' platform to meet all her practice license requirements, in addition to optimising Xero workflows. 

As an IAB Ambassador, I have been on the same journey as Joanna in exploring the IAB's new platform and meeting with my group to discuss the onboarding process.

If you're a bookkeeper looking for support, check out Bookkeeper's Detox memberships for a community of like-minded pros and small mastermind teams. It's the perfect place to network, learn, and grow your bookkeeping practice. We have members from all different governing bodies and HMRC, sharing our experiences, challenges, and needs. We explore what software can help us, how to give value to our clients, and how to manage our AML compliance. Join us, and let's grow support in the bookkeeping world together!


Bookkeeper's Detox Ltd   Company No: 14045342    Registered Address: 28, Nunnery St, Castle Hedingham, Halstead, Essex CO9 3DW

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